Real interview experiences from candidates across top B-schools.
27 Nov 2015 · 4 min read
Janapav Kutti, a village some 40kms away from the IIM Indore Campus was full of bright, gleeful faces flocking to Utsaha’15 – The Annual Rural Marketing Festival organised by the students of I…
InsideIIM
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Utsaha08 Nov 2014 · 4 min read
With 72% of the Indian population living in villages and accounting for 50% of FMCG and Durable product sales, go rural is the new slogan for most companies. But a lack of knowledge about rural consu…
InsideIIM
Read Now →Utsaha20 Nov 2013 · 6 min read
Several major industry players in our country have been known to turn challenges into opportunities. The marketers of the country bring their innovation together with a successful mantra that was emp…
InsideIIM
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Utsaha31 Oct 2012 · 4 min read
It is around that time of the year when students from IIM Indore gear up for their annual rural marketing research initiative, ‘Utsaha’. This marketing research is conducted to cater to the needs of …
InsideIIM
Read Now →
Utsaha09 Dec 2011 · 7 min read
UTSAHA 2011, the rural marketing festival of IIM Indore completed its field research with much fun and fervour in the back drop of Karthik Purnima Mela ( 9-10th Nov) at Janapav kutti village, …
InsideIIM
Read Now →
Utsaha09 Jul 2011 · 4 min read
Ok, I am not going to talk about the ‘Fortune at the bottom of the pyramid’ here. Most of us are aware of the ‘immense’ potential of the rural segment, atleast in theory (It’s almost like an Indiana …
InsideIIM
Read Now →27 Nov 2015 · 4 min read
Janapav Kutti, a village some 40kms away from the IIM Indore Campus was full of bright, gleeful faces flocking to Utsaha’15 – The Annual Rural Marketing Festival organised by the students of I…
InsideIIM
Read Now →Utsaha08 Nov 2014 · 4 min read
With 72% of the Indian population living in villages and accounting for 50% of FMCG and Durable product sales, go rural is the new slogan for most companies. But a lack of knowledge about rural consu…
InsideIIM
Read Now →Utsaha20 Nov 2013 · 6 min read
Several major industry players in our country have been known to turn challenges into opportunities. The marketers of the country bring their innovation together with a successful mantra that was emp…
InsideIIM
Read Now →Utsaha31 Oct 2012 · 4 min read
It is around that time of the year when students from IIM Indore gear up for their annual rural marketing research initiative, ‘Utsaha’. This marketing research is conducted to cater to the needs of …
InsideIIM
Read Now →Utsaha09 Dec 2011 · 7 min read
UTSAHA 2011, the rural marketing festival of IIM Indore completed its field research with much fun and fervour in the back drop of Karthik Purnima Mela ( 9-10th Nov) at Janapav kutti village, …
InsideIIM
Read Now →Utsaha09 Jul 2011 · 4 min read
Ok, I am not going to talk about the ‘Fortune at the bottom of the pyramid’ here. Most of us are aware of the ‘immense’ potential of the rural segment, atleast in theory (It’s almost like an Indiana …
InsideIIM
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