Real interview experiences from candidates across top B-schools.
New Rules of Business02 Feb 2016 · 5 min read
Till 2015, app-based food delivery companies were the darling of investors. According to Tracxn, a startup analytics firm, in 2015, 31 food tech companies raised as much as $161.5 million, with Zomat…
InsideIIM
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New Rules of Business05 Sept 2015 · 6 min read
“Alone we can do so little; together we can do so much” – Helen Keller Let me ask you an oxymoronic question: How can companies increase customer satisfaction by cutting cost? The problem, though per…
InsideIIM
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New Rules of Business21 Aug 2015 · 7 min read
Till recently, competition was visible and direct. Car manufacturers competed with other car manufacturers and at best with other four-wheelers like jeeps, or two-wheelers. In most cases, competition…
InsideIIM
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New Rules of Business14 Aug 2015 · 9 min read
"It takes 20 years to build a reputation and five minutes to ruin it." – Warren Buffett. Despite this warning, companies have paid scant attention to managing their reputation. In fact, many of the c…
InsideIIM
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New Rules of Business06 Aug 2015 · 8 min read
“If the rate of change on the outside exceeds the rate of change on the inside, the end is near” – Jack Welch Despite this warning many companies continue to turn a blind eye towards changes sweeping…
InsideIIM
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New Rules of Business31 Jul 2015 · 6 min read
Time and tide wait for none. And when brands renege on keeping up with changing times, they lose relevance and fade into oblivion—gradually, then suddenly, to paraphrase Earnest Hemmingway. Against t…
InsideIIM
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New Rules of Business23 Jul 2015 · 6 min read
Till recently, buyers were influenced by brand advertisements or word of mouth, which motivated them to visit brick and mortar stores to buy a brand. In the store, salespersons further educated the b…
InsideIIM
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New Rules of Business15 Jul 2015 · 8 min read
"The single biggest problem in communication is the illusion that it has taken place" - George Bernard Shaw [Photograph by Ian Muttoo under Creative Commons ] How do you communicate your brand…
InsideIIM
Read Now →New Rules of Business02 Feb 2016 · 5 min read
Till 2015, app-based food delivery companies were the darling of investors. According to Tracxn, a startup analytics firm, in 2015, 31 food tech companies raised as much as $161.5 million, with Zomat…
InsideIIM
Read Now →New Rules of Business05 Sept 2015 · 6 min read
“Alone we can do so little; together we can do so much” – Helen Keller Let me ask you an oxymoronic question: How can companies increase customer satisfaction by cutting cost? The problem, though per…
InsideIIM
Read Now →New Rules of Business21 Aug 2015 · 7 min read
Till recently, competition was visible and direct. Car manufacturers competed with other car manufacturers and at best with other four-wheelers like jeeps, or two-wheelers. In most cases, competition…
InsideIIM
Read Now →New Rules of Business14 Aug 2015 · 9 min read
"It takes 20 years to build a reputation and five minutes to ruin it." – Warren Buffett. Despite this warning, companies have paid scant attention to managing their reputation. In fact, many of the c…
InsideIIM
Read Now →New Rules of Business06 Aug 2015 · 8 min read
“If the rate of change on the outside exceeds the rate of change on the inside, the end is near” – Jack Welch Despite this warning many companies continue to turn a blind eye towards changes sweeping…
InsideIIM
Read Now →New Rules of Business31 Jul 2015 · 6 min read
Time and tide wait for none. And when brands renege on keeping up with changing times, they lose relevance and fade into oblivion—gradually, then suddenly, to paraphrase Earnest Hemmingway. Against t…
InsideIIM
Read Now →New Rules of Business23 Jul 2015 · 6 min read
Till recently, buyers were influenced by brand advertisements or word of mouth, which motivated them to visit brick and mortar stores to buy a brand. In the store, salespersons further educated the b…
InsideIIM
Read Now →New Rules of Business15 Jul 2015 · 8 min read
"The single biggest problem in communication is the illusion that it has taken place" - George Bernard Shaw [Photograph by Ian Muttoo under Creative Commons ] How do you communicate your brand…
InsideIIM
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