Real interview experiences from candidates across top B-schools.
Marketing20 Jan 2026 · 2 min read
What really happens when two FMCG giants go to war? In this episode of Take A Seat by Altera Institute, we step inside a real-world laundry category battle inspired by the HUL vs P&G rivalry. Led…
InsideIIM
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Marketing28 Jan 2025 · 6 min read
The sales and Marketing domain is a sought-after interest of people with a commerce/ management degree in undergraduate. Many people also make it a part of their Why MBA answer. In this article, we h…
InsideIIM
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Marketing20 Feb 2024 · 1 min read
We are back with another video in one of your favourite series, ‘Take a Seat in an MBA Classroom’. Today, we present a marketing case study at Birla Institute of Management Technology (BIMTECH), Grea…
InsideIIM
Read Now →07 Sept 2023 · 4 min read
The first thing that strikes us when we think about fresher's is the energetic, raw perspective. The new brain, the personalities which are not stalled by the pressing factor of the external corporat…
InsideIIM
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Marketing12 Apr 2023 · 1 min read
How are India’s most-loved household products made? How does a company with a legacy as strong as HUL keep reinventing its offerings? And what role does a brand manager play in all of this? Watch thi…
InsideIIM
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Marketing15 Mar 2023 · 1 min read
At Tanishq, Kalyani Seshadri doesn't believe in serendipity, but getting up and fighting back. That’s pretty much what she has done during her journey at TAPMI and beyond when she got selected by Tit…
InsideIIM
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Marketing02 Feb 2023 · 2 min read
Industry professionals often feel the need to change their career trajectories and upskill themselves to keep up with changing business trends. Himanshu & Ashutosh are two such professionals who deci…
InsideIIM
Read Now →
Marketing18 Jul 2022 · 1 min read
As digital adoption across the world grows, Digital Marketing is here to stay, and it’s the way of the present and the future. Even traditional businesses are pivoting to having separate digital mark…
InsideIIM
Read Now →Marketing20 Jan 2026 · 2 min read
What really happens when two FMCG giants go to war? In this episode of Take A Seat by Altera Institute, we step inside a real-world laundry category battle inspired by the HUL vs P&G rivalry. Led…
InsideIIM
Read Now →Marketing28 Jan 2025 · 6 min read
The sales and Marketing domain is a sought-after interest of people with a commerce/ management degree in undergraduate. Many people also make it a part of their Why MBA answer. In this article, we h…
InsideIIM
Read Now →Marketing20 Feb 2024 · 1 min read
We are back with another video in one of your favourite series, ‘Take a Seat in an MBA Classroom’. Today, we present a marketing case study at Birla Institute of Management Technology (BIMTECH), Grea…
InsideIIM
Read Now →07 Sept 2023 · 4 min read
The first thing that strikes us when we think about fresher's is the energetic, raw perspective. The new brain, the personalities which are not stalled by the pressing factor of the external corporat…
InsideIIM
Read Now →Marketing12 Apr 2023 · 1 min read
How are India’s most-loved household products made? How does a company with a legacy as strong as HUL keep reinventing its offerings? And what role does a brand manager play in all of this? Watch thi…
InsideIIM
Read Now →Marketing15 Mar 2023 · 1 min read
At Tanishq, Kalyani Seshadri doesn't believe in serendipity, but getting up and fighting back. That’s pretty much what she has done during her journey at TAPMI and beyond when she got selected by Tit…
InsideIIM
Read Now →Marketing02 Feb 2023 · 2 min read
Industry professionals often feel the need to change their career trajectories and upskill themselves to keep up with changing business trends. Himanshu & Ashutosh are two such professionals who deci…
InsideIIM
Read Now →Marketing18 Jul 2022 · 1 min read
As digital adoption across the world grows, Digital Marketing is here to stay, and it’s the way of the present and the future. Even traditional businesses are pivoting to having separate digital mark…
InsideIIM
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