Real interview experiences from candidates across top B-schools.
Brand Equity04 Oct 2017 · 4 min read
Recently, you must have come across news of HDFC being named India’s most valuable brand in a report titled Brandz India Top 50 2017 by Kantar Millward Brown and WPP. The report valued HDFC’s brand a…
InsideIIM
Read Now →14 Sept 2016 · 3 min read
Author's Note: Quick Bites is a series of write-ups on various marketing concepts. I decided to come up with this series to help people understand these concepts better through a few easy to read pos…
InsideIIM
Read Now →
Brand Equity16 Mar 2016 · 4 min read
Word of mouth always has been the most powerful social media platform ever in the history of the world. Even before the internet was born and we formally christened it as social media. While word of …
InsideIIM
Read Now →Brand Equity04 Oct 2017 · 4 min read
Recently, you must have come across news of HDFC being named India’s most valuable brand in a report titled Brandz India Top 50 2017 by Kantar Millward Brown and WPP. The report valued HDFC’s brand a…
InsideIIM
Read Now →14 Sept 2016 · 3 min read
Author's Note: Quick Bites is a series of write-ups on various marketing concepts. I decided to come up with this series to help people understand these concepts better through a few easy to read pos…
InsideIIM
Read Now →Brand Equity16 Mar 2016 · 4 min read
Word of mouth always has been the most powerful social media platform ever in the history of the world. Even before the internet was born and we formally christened it as social media. While word of …
InsideIIM
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