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How Apple, Uber, Netflix Create Experiences | Brand & Experiential Marketing Ft. Rajesh Srivastava
Apple

How Apple, Uber, Netflix Create Experiences | Brand & Experiential Marketing Ft. Rajesh Srivastava

14 Oct 2020 · 2 min read

Do you remember the Volkswagen’s Piano Staircase video that took the ad world by storm in the late 2000s? Going the digital way, Comedy Central’s bold and iconic The Trump Presidential Twitter Librar…

InsideIIM

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Marketing With The Apple Guy - AMA with Apoorv S, Marketing Communications at Apple
Apple

Marketing With The Apple Guy - AMA with Apoorv S, Marketing Communications at Apple

17 Aug 2020 · 1 min read

We first spoke to Apoorv Sharma in an autumn afternoon of 2019 where he told us about his illustrious career that traversed through Flipkart to Amazon to now Apple. Working at Apple in the Marketing …

InsideIIM

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From Flipkart To Amazon To Apple - Apoorv Sharma's Journey | IMT Ghaziabad Alum
Apple

From Flipkart To Amazon To Apple - Apoorv Sharma's Journey | IMT Ghaziabad Alum

02 Nov 2019 · 2 min read

A natural storyteller and an avid design lover, IMT Ghaziabad alum Apoorv Sharma decided to take a trip down memory lane with InsideIIM. On one winter afternoon, with chirping squirrels and a live cr…

InsideIIM

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The Behaviour Economics Behind The New iPhone Launches
Apple

The Behaviour Economics Behind The New iPhone Launches

09 Oct 2017 · 4 min read

It was that time of the year when tech enthusiasts around the world hold their breaths and wait anxiously for the next offering by the tech powerhouse Apple. Tech evangelists spend hours breaking dow…

InsideIIM

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A Revolutionary And Magical Product That Changed Our Life As We Know It - Strategy With RS
Apple

A Revolutionary And Magical Product That Changed Our Life As We Know It - Strategy With RS

07 Jul 2017 · 4 min read

‘iPhone is a revolutionary and magical product that is literally five years ahead of any other mobile product,’ With these words, on 29th June 2007, Steve Jobs introduced iPhone and had prophetically…

InsideIIM

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Will Samsung Overtake Apple? - Strategy With RS
Apple

Will Samsung Overtake Apple? - Strategy With RS

01 Jun 2017 · 3 min read

Yes, it can by levering upon the advantage it inherently possesses and ceases to fast follow Apple! Samsung fast followed (euphemism for inspiration) Apple ’s iPhone and made tonnes of money. But bus…

InsideIIM

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Why iPhone SE May Lose Out In India - Strategy With RS
Apple

Why iPhone SE May Lose Out In India - Strategy With RS

27 May 2017 · 3 min read

iPhone will start manufacturing iPhone SE in Bengaluru. I had anticipated this move more than a year back when SE was launched in India. I had then surmised that its chances of success appeared slim.…

InsideIIM

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The Similarity Between The Sacking Of Steve Jobs From Apple And Cyrus Mistry From Tata - Strategy With RS
Apple

The Similarity Between The Sacking Of Steve Jobs From Apple And Cyrus Mistry From Tata - Strategy With RS

01 Dec 2016 · 5 min read

Did you notice the similarity between the sacking of Steve Jobs from Apple – way back in 1985 and the more recent sacking of Cyrus Mistry from Tata. The coups which lead to their ousters were, allege…

InsideIIM

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