Real interview experiences from candidates across top B-schools.
Advertising25 Jun 2021 · 2 min read
“What really decides consumers to buy or not to buy is the content of your advertising, not its form.” – David Ogilvy From 'Washing powder Nirma' to the iconic Fevicol ads, the '90s was a terrific ti…
InsideIIM
Read Now →
Advertising10 Apr 2020 · 6 min read
I, Tanya Shridhar, bring to you an enriching conversation with Mr Kunal Jeswani , Chief Executive Officer, Ogilvy India. Mr Jeswani has worked with iconic companies such as Unilever, Mondelez, Vodafo…
InsideIIM
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Advertising15 Feb 2020 · 7 min read
In your last leg of preparations for your dream B-school, it is important to have some understanding of the various specializations to choose from. One of the most sought-after specialization is Mark…
InsideIIM
Read Now →11 Mar 2019 · 4 min read
In a country where a baby is born in every 2 seconds, merely uttering the word 'Sex' is considered as a taboo. Often, Marketing and Advertising firms face this challenge of advertising a product whic…
InsideIIM
Read Now →09 Apr 2018 · 4 min read
I have been using the same mobile phone for the past 5 years. Needless to say, its time I switch to a new phone, this one will not let me even click pictures anymore. So, I went to an e-commerce webs…
InsideIIM
Read Now →14 Mar 2017 · 4 min read
‘They, just like words, can sometimes say a lot’ Emoticons in their digital form were used for the first time by Scott Fahlman of Carnegie Mellon University in Pittsburgh, Pennsylvania, in a message …
InsideIIM
Read Now →
Advertising18 Nov 2016 · 5 min read
A recent phenomenon with several large Indian promoters has been to air their grievances with paid ads in the Media. Whilst the best way to fight out a battle in the press is through editorial, unfor…
InsideIIM
Read Now →
Advertising15 Nov 2016 · 2 min read
Recently, PayTM released front-page advertisement (referenced below) congratulating the honourable Prime Minister Sh. Narendra Modi on taking the boldest decision in the financial history of independ…
InsideIIM
Read Now →Advertising25 Jun 2021 · 2 min read
“What really decides consumers to buy or not to buy is the content of your advertising, not its form.” – David Ogilvy From 'Washing powder Nirma' to the iconic Fevicol ads, the '90s was a terrific ti…
InsideIIM
Read Now →Advertising10 Apr 2020 · 6 min read
I, Tanya Shridhar, bring to you an enriching conversation with Mr Kunal Jeswani , Chief Executive Officer, Ogilvy India. Mr Jeswani has worked with iconic companies such as Unilever, Mondelez, Vodafo…
InsideIIM
Read Now →Advertising15 Feb 2020 · 7 min read
In your last leg of preparations for your dream B-school, it is important to have some understanding of the various specializations to choose from. One of the most sought-after specialization is Mark…
InsideIIM
Read Now →11 Mar 2019 · 4 min read
In a country where a baby is born in every 2 seconds, merely uttering the word 'Sex' is considered as a taboo. Often, Marketing and Advertising firms face this challenge of advertising a product whic…
InsideIIM
Read Now →09 Apr 2018 · 4 min read
I have been using the same mobile phone for the past 5 years. Needless to say, its time I switch to a new phone, this one will not let me even click pictures anymore. So, I went to an e-commerce webs…
InsideIIM
Read Now →14 Mar 2017 · 4 min read
‘They, just like words, can sometimes say a lot’ Emoticons in their digital form were used for the first time by Scott Fahlman of Carnegie Mellon University in Pittsburgh, Pennsylvania, in a message …
InsideIIM
Read Now →Advertising18 Nov 2016 · 5 min read
A recent phenomenon with several large Indian promoters has been to air their grievances with paid ads in the Media. Whilst the best way to fight out a battle in the press is through editorial, unfor…
InsideIIM
Read Now →Advertising15 Nov 2016 · 2 min read
Recently, PayTM released front-page advertisement (referenced below) congratulating the honourable Prime Minister Sh. Narendra Modi on taking the boldest decision in the financial history of independ…
InsideIIM
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